The iconic Spirograph brand is now part of the company’s arts & crafts line up, as new distribution and marketing initiatives are announced.
PlayMonster UK has announced that the iconic Spirograph brand is now part of the company’s renowned arts & crafts portfolio. Developed in 1965, Spirograph stimulates children’s creativity by giving them the power to create endless spiral designs using gears, precision rings, wheels and coloured markers. The classic way to create countless amazing designs, Spirograph turns blank pages into beautiful works of art, inspiring generations of artists for over 50 years.
The Spirograph brand will be available from PlayMonster UK with immediate effect in the UK and Europe. With eight variations available at launch, including the Original Spirograph set, PlayMonster UK’s Spirograph range also includes a Travel set, Design set, Scratch & Shimmer, Retro Tin, Deluxe and Junior set, with suggested retail prices ranging from £10.99 to £29.99.
The new Mandala Patterns set joins the brand from September 2022, picking up on the popular trend of Mandala and appealing to the older crafting artist. With this set, artists can create beautiful large-scale Spirograph artwork using the interchangeable Mandala wheel, which can then be coloured in. PlayMonster describes the set as a great way to inspire tweens and teens, and for adults to reconnect with Spirograph.
The range will be supported with a strong brand-focused TV campaign, YouTube connected TV, paid social media across Facebook, Instagram and TikTok, plus influencer and PR campaigns. The campaign starts from September and runs through to December.
Justin Clasby, senior marketing manager, PlayMonster UK, commented: “Spirograph is one of the most famous drawing toys in the world and we are very excited to add it to our extensive portfolio of creative toys. We are delighted to offer a whole new generation of children, teens and adults the chance to get creative with a variety of Spirograph designs, including our new Mandala Patterns maker which helps to make some of the biggest designs yet.”