Collectible Splashlings are distributed by Trends UK.
Splashlings, from TPF Toys, is a line of collectible characters from under the sea. Inhabited by mermaids with movable tails and sea creatures, Splashlings collectibles include shells, treasures and gems. Kids can also follow their underwater adventures in animated webisodes viewed online.
Retail support has included homepage brand features and in-store point of sale.
Supported by TV, online and girls’ press, the next wave will reach UK shores later this year to refresh their collectability in this very active sector.