SpongeBob SquarePants success at Simba Smoby

Published on: 10th June 2013

Simba Smoby UK, the UK subsidiary of the Simba Dickie Group, has seen its third consecutive year of double digit growth against a backdrop of recession and a difficult economic environment.SpongeBob-Success-at-Simba-

With the success of licensed ranges like SpongeBob SquarePants, that trend looks set to continue.

The Pineapple playset replicates SpongeBob’s Pineapple house. With a pull-back version of SpongeBob’s Boat, figures of SpongeBob and Gary and SpongeBob’s bed (with a nasty surprise for SpongeBob included), the playset has over 25 pieces to play with. It includes numerous features with inbuilt light and sound such as SpongeBob’s chair, a TV with moveable stations and a Krabby Patty oven. The Pineapple playset will be available from September.

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Friday Blog

Retail’s back, baby …it’s the Friday Blog!

Asmodee national sales team strengthened by promotions

DKB Toys & Distribution announces acquisition of Mightymast Leisure

Exclusive: Flair Just Play on Blue’s Clues

Playmobil welcomes new territory manager

Kids International Marketing makes changes to sales team unveiled as lead sponsor for ITV gameshow In for a Penny

Stricken Suez ship Ever Given owner declares General Average

Exclusive: We’ve missed you! Indies ready for reopening

Exclusive: Small World – Zuru talks to Toy World about 5 Surprise Mini Brands