The Community Development team will focus on developing relationships with buyers to improve their buying experience at Spring & Autumn Fair.

Amanda Kendall, Laura Rae and Magda Musial

Spring & Autumn Fair has announced a dedicated Community Development team, headed up by Community Development director Laura Rae, focused on developing relationships with buyers to improve their buying experience. With the launch of its game-changing new meetings programme, Connect @ Autumn Fair, together with the Community Development team, the show which takes place from 3rd – 6th September at NEC Birmingham, is offering the best opportunity for buyers to find the right products and brands that their customers will love.

Laura Rae commented: “We’re thrilled to be part of the vibrant and dynamic retail sector, and to have the opportunity to enhance the visitor experience at the upcoming Autumn and Spring Fairs. Our team is committed to innovation and development, with a goal of making it easier than ever for visitors to meet their buying needs and strengthen their relationship with the show.”

Laura is a project management professional with more than a decade of experience in the events industry. She has held responsibility within diverse organisations such as Deep Tech Jobs, Clarion Events and the Royal Botanic Gardens at Kew, cultivating dynamic and engaged communities for portfolios of events in healthcare, technology, conservation and finance.

Also making up the Community Development team are Magda Musial and Amanda Kendall.

Community Development manager Magda has worked in global events for the last 10 years, in both marketing and operations roles where she has held responsibility for managing the experiences of many different stakeholders and customers both pre-event and onsite.

Amanda is a community management & engagement professional with more than a decade of experience in the events industry. She has worked in community management in several industries such as healthcare, technology, supply chain & logistics and more. Amanda has worked in several roles within the events industry such as sales, operations and community management.

Connect @ Autumn Fair is the new meetings programme at Autumn Fair, designed to help buyers find the right products and brands their customers will love, and for exhibitors to create leads, orders and opportunities in an efficient and effective way.

Offering a new way to shop the show, for the first time in Autumn Fair’s history, buyers will have access to detailed information on all 600+ exhibitors before the show opens with the ability to search and filter them by criteria that is most important to their business.

Buyers can request meetings with exhibitors, and exhibitors can request meetings with buyers too. These meetings are only arranged if both parties are mutually interested and have availability, and take place on the exhibitor stands so buyers can see and feel all the products.

Click here to find out the next steps or email connect@autumnfair.com with any questions.