This important sector of Spring Fair will be home to a wide category of products, including: must-have toys, traditional, wooden and educational toys, games and puzzles, plush toys, crafting items and activity sets, dolls, puppets, boys toys and gadgets, character-licensed products, and other unusual gifts.
Over 220 exhibitors had already booked into the show at the time of going to press, with many more on the way between now and the exhibition opening in February.
Along with this toy selection Spring Fair will offer cross-over buying opportunities with 13 different product categories to shop from, including a huge variety of general giftware, greetings cards and gift wrap. The Party Show is another must-see area for many toy retailers, with the large-scale Party Show Stage providing a central feature for Hall 3.
Rubies, In Character and Rasta Imposta will sponsor The Stage, a full-scale catwalk with shows running three times a day interspersed with balloon demonstrations, the perfect place to show off their latest costume designs to the trade.
Following another successful outing at Spring Fair 2013 The Licensing Lounge will return in force, with sponsorship from Warner Bros, Penguin Books and the British Museum already confirmed.
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