LICENSING NEWS

Squeaky Canimal collectables fly off shelves

Published on: 29th April 2013

Initial sales figures reveal that the Squeaky Canimal collectables have experienced a fivefold sales increase in their first three weeks.Squeaky-Canimals300

Pocket-money priced squeaky versions of the can-shaped creatures are available in single and triple packs alongside soft Canimal Keyrings and a Talking Canimals Assortment.

Stuart Grant, buying director at The Entertainer, said: “We are really impressed with the start that Canimals has made at retail, and we look forward to the launch of new Canimals characters and SKUs this Autumn.”

Neil Bandtock, managing director of Vivid Toy Group, commented: “We’re really pleased with how the Canimals range is performing. They’re proving hugely popular and are holding their own against larger, more established brands. The enduring appeal of pocket money collectables is being reflected across Vivid’s portfolio with Canimals being our most recent range launch in partnership with Aardman.”

The toy range will also be supported by a print partnership with Animals & You Magazine, as well as a social media campaign targeting mums over the coming months. Above-the-line marketing and PR initiatives, in addition to the CiTV programme recently achieving the 3.40pm time slot, has aided in providing a strong start for Canimals.

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