Squeaky Canimals at heart of recycling campaign

Published on: 28th June 2013

The Canimals Recycling Challenge tasked selected bloggers and their children with creating something new out of Vivid’s Squeaky Canimal characters.Canimals-Recycling-Challeng

The initiative aimed to help raise awareness of recycling and also teach children that recycling can be fun with a little help from the Canimals. Bloggers were sent a Squeaky Canimal and set the challenge to make something for their character by re-using existing materials found around the home.

Kerry Paternoster, senior brand manager at Vivid, said: “The challenge produced some fantastic, fun examples of recycling. The Canimals are all about creating something extraordinary out of something ordinary, so the Canimals Recycling Challenge was the perfect fit to help raise awareness during Recycle Week.”

Based on the popular TV programme which sees a collection of can-shaped creatures in a mixture of CGI and real life animation, Vivid’s Canimals range of plush and collectables launched earlier this year. Pocket-money priced squeaky versions of the creatures are available in single and triple packs alongside the wider toy range, which includes soft Canimal Keyrings and a Talking Canimals Assortment.

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