Squishable announces partnership with Bertoy

Published on: 10th January 2020

Bertoy will be launching the range at this year’s Nuremberg Toy Fair and Spring Fair in Birmingham. 

Squishable, the popular US-based plush manufacturer, is partnering with Bertoy, commencing this month, to bring its products to Europe. Bertoy will serve as the official distributor for Squishable animals and comfort food soft toys for most European nations and the United Kingdom.

Based in SoHo, New York, Squishable is a designer of high-quality plush products. For over a decade Squishable has expanded the boundaries of what can be made in fuzzy form: from giant avocados, clouds, sloths and cupcakes, to the most arcane corners of mythology. Squishable’s plush, in big, colourful, quirky styles, has lead to a strong fanbase and wide appeal.

Squishables are available in over 2,000 toy and gift stores in the US and Canada, with more than 3m sold worldwide.The company’s classic round plush animal line continues to be a core feature of the speciality and department store market, and its popular Comfort Food line offers bestsellers like Sushi, Carrots, Pizza and even fuzzy Cappuccinos and Dumplings.

Bertoy will be launching the range at Nuremberg Toy Fair (Hall 3, D19) and Birmingham Spring Fair (Hall 5, L28). To receive further information please email or contact UK country manager Philip Morris on 07748 150906.


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