Star Wars VR Viewer predicted to be best-seller

Published on: 27th September 2016

Wow! Stuff is to release a new Star Wars Virtual Reality Viewer on 1st October, with Argos predicting it will be a best-seller in the run-up to Christmas.

A BBC feature in July called out the prototype model as a probable best-seller for the season ahead, and showed it being tested by kids and adults.

James Kemp, gift buyer at Argos, commented: “These new Star Wars Virtual Reality Viewers were kept under wraps for some time, so it was an exciting moment when we first tried them. We anticipate that these will be a best seller for us at Christmas and into the New Year.”

A Wow! Stuff spokesperson added: “VR is going to be the hot category this year and for several years ahead. The large consumer electronics companies such as Sony and Samsung are launching high end products this Christmas, and that will help build mass awareness of what Virtual Reality is and the amazing experience it offers. The combination of Google’s WWGC certification, the affordability and the Star Wars brand and new movie release has made it our best sell in line ever.”

The video clip below also shows the forerunner to the Star Wars VR Viewer being tested by shoppers in Manchester, who seem suitably impressed with what they’re seeing.


Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak

Funko launches new shop-in-shop inside Moscow’s Hamleys store

Winners of the 2020 WIT Wonder Women Awards revealed

Toy of the Year Awards results announced at New York Toy Fair

Spin Master to partner with Nickelodeon for Paw Patrol movie

MGA takes steps towards a sustainable future

Hornby eyes £15m raise for ‘solid foundation’

Funko unveils Snapsies at New York Toy Fair