Simba and pop singer Pixie Lott launched the Steffi Love by Pixie Lott: Magical Dreams fashion doll range last week.
The collaboration sees Pixie join forces with Simba’s fashion-doll brand Steffi Love. The singer has worked closely with the toy manufacturer to create a collection based around some of her own childhood dreams.
Pixie commented: “It’s been a really exciting venture to be involved with the creation of the Steffi Love Magical Dreams range.”
The collection consists of four new dolls themed around princesses, fairies and mermaids. It was launched to a VIP audience at Hamleys.