2014 has seen Steffi Love, the perennially successful value and margin building fashion doll brand from Simba, become a real life star with a real life pop career.
The YouTube video has registered over 6,000 views in the first weekend alone. At the same time, the two-minute music video started airing across kids’ TV and Steffi’s new website www.steffilove.co.uk went live. The new site has interactive videos and games as well as a news and events section. There is also an exclusive VIP club accessible with a code found in any Steffi Love product. Steffi can also be found on Twitter @steffiloveuk and on Instagram.
In response, several retailers have reported more than 100% like-for-like growth in Steffi sales compared to 2013 since the campaign went live, and Simba will be ordering more stock for later in the year to keep up with the increased demand.