So far, Steffi has held special live performances in Regent Street, Dublin and Glasgow Hamleys stores to thousands of fans and shoppers. Last weekend saw Steffi hit the Glasgow store, where she performed in front of Europe’s largest open food court, and this weekend Steffi visits Cardiff before her last appearance at Hamleys in the Trafford centre in Manchester next weekend.
Afterwards, fans were able to meet Steffi, get an autograph and have their photo taken with the real life doll.
When the stores close, Steffi has been hosting her own private sleepovers with small groups of fans who won tickets to these events through a Disney competition. The 10 winners at each venue were treated to an evening with Steffi Love – including personal dance coaching by Steffi before a private performance of her hit single, Real Good Time.
Steffi Love has been one of the fastest-growing fashion doll brands of 2014, with NPD reporting year on year sales up over 86% in August.
You can watch Steffi at Hamleys in the video below: