Steffi Love stars at Hamleys

Published on: 6th October 2014

Over the past few weeks, Steffi fans have been able to meet Steffi Love in person at Hamleys stores across the country.Steffi300

So far, Steffi has held special live performances in Regent Street, Dublin and Glasgow Hamleys stores to thousands of fans and shoppers. Last weekend saw Steffi hit the Glasgow store, where she performed in front of Europe’s largest open food court, and this weekend Steffi visits Cardiff before her last appearance at Hamleys in the Trafford centre in Manchester next weekend.

Afterwards, fans were able to meet Steffi, get an autograph and have their photo taken with the real life doll.

When the stores close, Steffi has been hosting her own private sleepovers with small groups of fans who won tickets to these events through a Disney competition. The 10 winners at each venue were treated to an evening with Steffi Love – including personal dance coaching by Steffi before a private performance of her hit single, Real Good Time.

Steffi Love has been one of the fastest-growing fashion doll brands of 2014, with NPD reporting year on year sales up over 86% in August.

You can watch Steffi at Hamleys in the video below:

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Cash from chaos…it’s the Friday Blog!

Mattel unveils healthy set of Q3 results

Hammerson crowd checker tool

Shopping centre owner Hammerson set to end rent support for tenants

Lego launches new fan-designed Home Alone Lego Ideas set

ICTI ETP launches upgraded website

Mattel announces multi-category Lightyear collection

The Very Group reports record revenue

Maersk ponders cutting out freight forwarders to focus on larger shippers

Prize Magical Mystery Hunt to mark 20 years of Lego Harry Potter

BLE announces exclusive retailer content