Stephen Hartfield clarifies Kids Stuff branch closure

Published on: 14th September 2018

Following earlier reports that the retailer is set to close its Ashford branch, Stephen spoke to Toy World regarding the reasons behind the decision. 

Kids Stuff Toys, winner of Specialist Multiple Toy Retailer of the Year at the 2017 Toy Awards, currently has eight branches across the South East. Its Ashford branch is set to cease trading on Sunday 23rd September.

Earlier reports had indicated that competition from rival toy stores was a deciding factor in the closure, but owner Stephen Hartfield says this is not the case – and that a new store in very much on the cards.

“We have chosen to do this as the lease was up,” he explains. “We didn’t want to sign a new lease, especially when the centre had never fulfilled its promise in the 10 years of us occupying the store, in filling the lower part of the centre.”

He continued: “Our decision was also made easier when we were approached by another centre to see if we would open a store there – the letting agent had recommended us after working with us on our Putney location.”

The new Kids Stuff branch – the location of which is yet to be unveiled – is set to open for October half-term.


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