Stephen Mulhern to showcase new game on Asmodee stand at Toy Fair

Published on: 20th January 2020

Stephen, one of the most popular and in-demand presenters on TV today, will be helping to launch Rolling in It. 

During his guest appearance at Toy Fair, Stephen will meet media and buyers as he launches a new board game licensed from one of his shows.

Stephen hosts some of the biggest programmes on TV, including Catchphrase, Britain’s Got More Talent, Saturday Night Takeaway alongside Ant and Dec, In for a Penny, plus the brand new show Rolling in It, in which Stephen stars alongside Simon Cowell.

Stephen will be on the Asmodee stand (E109) on press day at the event, showcasing the upcoming game based on Rolling in It, which will launch later in 2020. Players are invited to test their luck and general knowledge on the roll of a coin in a big-money game of chance, which features an outsize Roll-a-Penny arcade machine and an electronic launcher, to up the atmosphere and keep players on their toes.

“We’re thrilled to have Stephen present on our Toy Fair stand,” said Asmodee UK’s sales director, Anil Boodhoo. “Over the last few years, our team has done a great job launching numerous TV-licensed games to the UK market. This year, people visiting our stand on Tuesday will be able to discover Rolling in It directly from the host himself.”

Asmodee, which will be supplying the game to the trade upon release in August, is looking forward to welcoming industry figures to the stand on Tuesday 21st January to meet Stephen and to get a preview of the new title.


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