StikBots has over 100 million views on its YouTube channel, StikBot Central.
StikBots is one of the first toys to be driven via social media.
Brainstorm, which exclusively distributes StikBots in the UK and Ireland, has urged retailers to capitalise on the strength of the social media popularity.
Nick Saunders, sales and marketing director at Brainstorm, said: “StikBots have captured the imagination and have the perfect mix of traditional toy combined with online engagement. Kids are uploading their own StikBots videos on a daily basis and retailers can tap into this phenomenon by integrating into their own social media strategy.”
“StikBots are all over social media and it’s a great way to engage with your customers directly by sharing your own StikBots content or asking their audience to share theirs,” Nick added. “The StikBot Central channel has some really innovative shows such as ‘What the Bot?’ and ‘The StikBot Show’ which are also great to share with followers.”
Several retail partners have run their own successful StikBots social media campaigns and the Brainstorm Marketing team is on hand to work alongside customers to help create specific campaigns and drive awareness both on and offline.