Stikbot sales spike following TV appearance

Published on: 14th October 2016

CITV’s Scrambled featured the new Stikbot Zanimation Studio.

stikbot480Included in The Fridge section of the popular children’s programme, StikBot Zanimation Studio was placed on the Fridge Door for the duration of the series. Viewers are also able to add their own votes online and the product is proving even more popular with children as they have voted it to be Ice Cold – the coolest a toy can be according to Scrambled.

Nick Saunders, sales director at Brainstorm Toys, commented: “It’s great for us to see a reaction like this. We want people to really understand the creative possibilities that StikBots offers and the team at Scrambled really got to grips with the product. We’ve noticed a marked increase in sales as a result of this and with further bursts of TV advertising planned as well as a dedicated Xmas PR campaign, we think 2016 will be the year of the StikBot”.


Will Canton Toy Fair be the next toy event to be postponed?

Flair announces upcoming release of Gormiti season two

I’m a Girly makes plans for global expansion in 2020

Quercetti offers strong option to UK & Ireland customers

Kidicraft welcomes new addition to the team

Reality bites…it’s the Friday Blog!

Boots to significantly reduce toys presence in stores

Mattel releases full 2019 and Q4 results

Playmobil launches EverDreamerz collectibles 

The latest Toy World recruitment roundup