Brainstorm continues to invest heavily in its successful StikBot range with its most intensive TV campaign to date.

As well as advertising across all major kids TV sales houses during Q4, StikBot will also be sponsoring CITV Breakfast every weekday morning throughout the whole of November and December.

Aimed at driving awareness and sales pre-Christmas, the sponsorship will include 16 sponsorship idents per day on the popular children’s channel, totaling 640 idents which will appear before, during and after programmes.

Targeting 4-9 year old boys, reach is projected to be over 20% during these time slots.

Debra Tiffany, marketing manager at Brainstorm said: “StikBot continues to be one of our best-selling lines and it’s important that we show our commitment to the brand with support throughout the year, particularly during the crucial fourth quarter. Sponsoring CITVB is a brand new initiative for us and we cannot wait to see the reaction to the campaign, and, consequently, a spike in sales for our retailers.”