Brainstorm continues to invest heavily in its successful StikBot range with its most intensive TV campaign to date.
Aimed at driving awareness and sales pre-Christmas, the sponsorship will include 16 sponsorship idents per day on the popular children’s channel, totaling 640 idents which will appear before, during and after programmes.
Targeting 4-9 year old boys, reach is projected to be over 20% during these time slots.
Debra Tiffany, marketing manager at Brainstorm said: “StikBot continues to be one of our best-selling lines and it’s important that we show our commitment to the brand with support throughout the year, particularly during the crucial fourth quarter. Sponsoring CITVB is a brand new initiative for us and we cannot wait to see the reaction to the campaign, and, consequently, a spike in sales for our retailers.”