StikBots continues to grow as the toy range hits new heights both in terms of sales and social media stats.
Launched by Brainstorm in the UK in 2016, the first social sharing toy of its kind featured an app along with StikBot figures that could be used together to create stop-frame animations. With subsequent line extensions including a Zanimation studio and accessory packs, the brand has grown with consumer awareness of the range at an all-time high as 2017 draws to a close.
The StikBot Central YouTube channel now has a staggering 825,485 subscribers and the regular StikBot shows and uploaded videos have enjoyed nearly 285m views.
More line extensions will be added in 2018 and will launch at London Toy Fair. These will include two new movie sets, Farm and Space, as well as exciting new StikBot pets appearing throughout the year – Safari Animals and Dinosaur StikBots are set to be popular.
Nick Saunders, sales director at Brainstorm, said: “We have a great relationship with Zing, creators of StikBot, and it is testament to their creativity and passion behind the brand which drives its growing popularity. We have dedicated considerable marketing spend to support the brand, and this will continue to grow as we support line extensions via TV and online throughout 2018.”
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