Storm Emma causes chaos, but sledge sales skyrocket

Published on: 6th March 2018

Toy retailers are celebrating record sales in sledges following widespread heavy snowfall and winter conditions. 

Storm Emma has caused widespread misery across the UK in recent days, with treacherous driving conditions, heavy snow and freezing temperatures disrupting retailers in almost all industries – but toy retailers are rejoicing after sales of sledges went through the roof.

Phillip Kay, owner of Toys ‘n’ Things on Wellfield Road, Cardiff, had hundreds of sledges left over from the last major snowfall about five years ago. Philip, who also runs a wholesale business, said he started selling the sledges on Thursday as the snow fell.

By Friday word had spread on social media and people, were walking from all over Cardiff to buy sledges, and being sent from other businesses to collect them. Philip estimates that he sold around 1,800 sledges during the period.

Philip commented: “We had them from five years ago in storage, we must have sold about three in the last five years. On Friday we took about as much money as we did in the whole of February.”

Similar reports came from The Entertainer. An email sent to Toy World from Gary Grant says that the retailer “sold more sledges last week than the last five years altogether.”


Midco Toys announces Top 12 festive predictions

Trucking mess – ParcelHero says government’s solution falls short

Hama Beads launches Jungle Island on Hama Universe app

Sawdust and Rainbows honoured by Junior Design Awards 2021

New AAA game division to open under Hasbro’s Wizards of the Coast

Fresh series of power cuts hit China factories

Voting opens for 2021 TAGIE Awards

Asmodee owners rumoured to be looking to sell the company for 2b Euros

Dan Sugrue joins Snazaroo as channel director

Rubies welcomes Scott Pickworth as new independent accounts manager