Streaming services ‘changing kids’ viewing habits’

Published on: 16th March 2017

Netflix-480Survey finds 82% of children in Netflix-only homes are confused by the concept of advertising.

A new survey has revealed that 82% of kids living in Netflix-only homes do not know what commercials are. The survey was conducted amongst parents of children younger than 10 years living in Netflix-only homes, and the results were then compared to children in the same age group who watched traditional television. A total of 100 parents were included in the study – 50 Netflix-only homes and 50 homes that watched cabled.

The survey discovered that 82% of the children who only watched the streaming platform had no idea what a commercial was, compared to the 38% of children who watch traditional television. However, parents who have kept traditional cable stated that their kids like the ads.


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