As one of the top rated shows on Disney Junior, anticipation had built for the launch of the new toys. Now, one week after the first toys went on sale, early indications show strong initial retail sales.
Golden Bear’s range encompasses favourite characters from the show and includes a number of soft toys, playsets and accessories. Spring lines include Henry’s Roarsome Scooter which received a Best New Toy Award at this year’s BTHA Toy Fair.
Barry Hughes, commercial director at Golden Bear, commented: “We are excited by the results we are seeing for the early sales figures. We pushed to launch the range for Spring after signing the licence in the middle of last year and it’s looking like all that hard work is paying off. This is a really good start for 2014 and will hopefully be a sign of things to come for the year ahead.”
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