LICENSING NEWS

Studio Anne Carlton signs with Hallmark

Published on: 3rd April 2012

Studio Anne Carlton, is relaunching the Supercast ‘make your own’ models brand with a 25th anniversary collaboration with Forever Friends.

Working closely with Hallmark, SAC is creating a Forever Friends bear range as make and paint your own 3D models for toy and hobby enthusiasts and children and adults of all ages.

Studio Anne Carlton MD, Michael Lee, says; “The re-launch of Supercast presents the most exciting opportunity to recreate one of the toy and hobby sector’s most iconic brands. SAC is even more thrilled to be able to include in this relaunch the collaboration with Hallmark to celebrate the 25th anniversary of the well known and much loved Forever Friends brand.”

Julie Michell, licensing manager at Hallmark Cards commented: “We are very pleased to be working with SAC as it relaunches Supercast – the product is a lovely fit for Forever Friends, we are sure it will be a great hit with our fans.”

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