LICENSING NEWS

Subway Surfers experience to reach new heights with Sybo TV

Published on: 9th October 2018

IP owner Sybo Games has announced the launch of Sybo TV, a video streaming, content creation and distribution platform.

The announcement was made from Brand Licensing Europe, where the company is exhibiting its Subsurf consumer lifestyle brand at booth F92.

Launching in Q4 of 2018, Sybo TV will be the go-to destination for the Subway Surfer brand universe. Led by the number-charting game itself, Subway Surfers: The Animated Series and the playful Jake’s Shakes bite-size videos, Sybo TV will also offer game live streams, trailers, extensive behind-the-scenes looks, lifestyle content and more. In addition, Sybo TV offers a platform for influencers and content creators from across the globe a central location to share their original Subway Surfers content.

Naz Amarchi-Cuevas, head of licensing & band marketing, Sybo Games, commented: “Sybo TV is the latest in our commitment to deliver rich content, cool consumer products and authentic experiences. So many of our fans identify with the Subway Surfers lifestyle and we are keen to provide a one-stop digital destination for them to dive further and share the experience.”

Adam R. Collier, Sybo Games video producer and Sybo TV manager, commented: “Over the past year, we have been ‘leveling up’ our video content and channeling it as a springboard to deliver new forms of entertainment to both our long-term fans and new audiences. Sybo TV will showcase our passion for games and animation, and offer behind-the-scenes glimpses at the talent that helps make the Sybo magic happen.”

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