Successful restart to Kids India

Published on: 22nd September 2022

Kids India, the international B2B trade fair for toys, children’s goods and sports products, has successful comeback after two year break.

Since its launch in 2013, Kids India has been a focal point for the toy industry worldwide. After a two-year break due to the pandemic, India’s most important international B2B trade fair for toys, children’s goods and sports products took place once again to great acclaim and exceeding industry expectations. 5,476 visitors from 33 countries took the opportunity to view innovations from the 129 exhibitors in the various product categories between 15th and 17th September at the Jio World Convention Centre in Mumbai.

Face to face meetings were a key element of this year’s trade show, and the event programme, with presentations and podium discussions on all three days of the fair, provided additional business input. The fair is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary of Spielwarenmesse eG. On-site organisation was managed by the Indo-German Chamber of Commerce with the support of the leading industry associations, the Sports Goods Export Promotion Council and the All India Toy Manufacturers’ Association.

Despite a two-year break due to the pandemic, the eighth Kids India was able to build seamlessly on the success of the previous event. A large number of companies had registered their interest in the trade fair well in advance, and by July it was already fully booked.

Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG, commented: “The toy market in India has lost none of its appeal in recent times. Forecasts suggest further growth in coming years, and this was also reflected in the positive atmosphere on the part of both exhibitors and visitors.”

Apart from the wide range of exhibitors in the various product categories, meeting up in person was a key factor in the decision to attend Kids India by visitors who enjoy the benefits from direct contacts and live encounters. Among the trade visitors, top buyers from a total of 16 countries travelled to Mumbai. Well-known brands were as much in demand among participants, as well as new products and trends. The programme of presentations and podium discussions was highly popular.

Christian Ulrich added: “All those who came were overjoyed to see one another again. The Indian toy industry presented innovative and high-quality products, in an attractive and enjoyable environment. Kids India was a most successful prelude to the coming season for the toy industry.”

The next Kids India will take place from 31st August to 2nd September, 2023, in Mumbai.


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