The Pokémon Company International is partnering with The Entertainer from 20th August for a retail promotion.
Fans heading to The Entertainer can pick up a Collector’s Album free of charge in which they can showcase cards from the latest Pokémon Trading Card Game expansion, XY —Ancient Origins.
A promotional campaign will run in a number of children’s magazine titles with a total circulation of 300,000. Publications including Toxic, Kick, Kraze, and National Geographic Kids will carry a sampling pack that includes three Pokémon TCG cards, an editorial about Pokémon and advertisements to drive awareness of the Collector’s Album.
Pikachu will also be making appearances in selected Entertainer stores.
Westfield London’s branch of The Entertainer will run promotional activity until 16th September and have a Pokémon window display. Customers who present their Kidzania proof of purchase at the Westfield branch will receive a free Pokémon Trading Card Game sample pack.
Mathieu Galante, senior market development manager at The Pokémon Company International, commented: “This is a key summer promotion for us and has been especially designed in tandem with The Entertainer and Esdevium. We hope to offer a great experience to Pokémon fans and see huge potential for commercial success.”
Stuart Grant, buying director at The Entertainer added: “We are delighted to be working with The Pokémon Company International on a second very special promotion at our shops. This one is perfectly timed for the end late summer holiday and back to school period. We’re particularly proud of the special window display in Westfield London too.”