Posh Paws looks forward to summer launch of its feature plush collection, as the property reaches new viewing highs on the platform.
The Sunny Bunnies Official YouTube Channel hit 1b views last week, and with a fanbase of 1.5m subscribers, the pre-school property is poised for further growth. UK viewing figures have more than doubled from Q3 2019 to Q1 2020, with the official channel being viewed almost 5m times per quarter in the UK. Channel 5’s Milkshake slot premiered Season 4 over the Easter period and ran a Sunny Bunnies competition on air.
Posh Paws’ new feature plush range will include all the brightly coloured characters across a variety of price points. The small Sunny Bunnies Slammers make a noise when thrown, while the medium Giggle & Wiggle feature toys and the Toy Fair Hero Toy Giggle & Hop plush each come complete with playful sound effects and hopping motion.
Lauren Shipman, Posh Paws’ marketing and brand director, commented: “It’s no surprise that the property has reached this milestone so quickly, and we’re excited to be launching our brand new, all feature soft toy collection this summer. The reaction from retail has already been exceptional and with heavyweight marketing & PR support behind the launch, it’s an exciting time for us and one we’re excited to kick off.”