Super Wings lands at London Toy Fair

Published on: 22nd January 2018

Alpha Animation & Toys will be showcasing an array of new products from its leading pre-school property.

Visitors to London Toy Fair can view the new Super Wings products on the Kayes of Cardiff stand, Gallery 144.

Benefiting from its dual programming across both Tiny Pop and Cartoonito, the Super Wings fan base in the UK has been growing rapidly. Series 2 will be launching in the UK imminently, with Series 3 of the animation in production and Series 4 already greenlit. There is also a Super Wings movie in the initial planning stages, and a stadium tour in talks.

The toy collection will see several additions. New for spring/summer 2018, Alpha Animation & Toys will be introducing characters from Series 2. Five new characters will launch across two different SKUs; Transform a Bots and Transforming Vehicles. Kids can enjoy role-playing with the Deluxe Transforming Vehicles, which come with a 3” Transform a Bot character, which transform from plane, to robot, to vehicle in a few easy steps.

For outdoor play, Bubble Blast Jett is a must have for any Jett fan. Children can watch Jett release a continuous stream of bubbles as they fly him around.

Jett’s Super Robot Suit, which is due to launch autumn/winter 2018, transforms from a free-wheeling vehicle to a free-standing figure with lights, sounds, and a Transforming Jett Vehicle included. Jett’s Take Off Tower is also new to the range, offering on the go play as a portable 2-in-1 airport playset. Robot Ready Jett is a core focus for 2018, offering interaction, lights and sounds.

Kerry Tarrant, marketing manager at Alpha Animation & Toys, commented: “We are extremely happy with how well Super Wings is performing. The brand has continued to grow from strength to strength since its launch in 2017 and with lots of activity planned for 2018, this is a property that buyers will not want to miss.”


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