LICENSING NEWS

Super Wings magazine takes flight in the UK

Published on: 8th January 2020

Specialist children’s publisher Signature Publishing has partnered with Alpha Group for the launch of a new pre-school magazine.

Launching on 10th January, the magazine is based on award-winning property and hit TV series Super Wings, which is broadcast in over 100+ countries. In the UK, Series 1-3 is already airing through broadcast partners Cartoonito and Tiny Pop, with series 4 launching in 2020.

The show follows Jett and his Super Wings friends as they travel the globe delivering packages to children. The curriculum-based series focuses on three core values of cultural diversity, adventure and teamwork. These values are reflected in the magazine throughout the stories, puzzles, colouring and more.

Julie Ball of Alpha Group UK commented: “We are thrilled to partner with Signature Publishing on a dedicated Super Wings magazine which will offer exciting new content to our young fans and enable them to immerse themselves in the brand”.

“Over the last couple of years, Signature has been a great supporter of Super Wings’ content in Fantastic Funworld magazine,” added Vickie O’Malley, MD of Rockpool Licensing. “Its collaborative and commercial approach, creativity and positivity have made for a very productive working relationship and we’re excited to look forward to the launch of the Super Wings standalone magazine”.

“We’re so excited to be working with Alpha Group, creating a regular standalone Super Wings magazine,” says Amanda Clifford, Signature Publishing’s editorial director. “It’s a brand full of adventure, excitement, fun and friendship and the Super Wings magazine is sure to be a soaring success.”

Each issue of Super Wings comes with a bespoke gift with high play value, complementing the already extensive and innovative toy line. The launch issue features a 7-piece play set with two planes, accessories and a mega play mat.

Targeting pre-schoolers aged 3-6 years, the magazine launches nationwide on 10th January.

RECENT ARTICLES

Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews