NEWS

Super Wings season four sees Alpha bolster toy range

Published on: 4th March 2020

The company will be expanding its extensive master toy range with the introduction of new products for autumn/winter 2020.  

Alpha Group UK has announced the launch of season four for hit pre-school animation property, Super Wings.

Season four introduces a new Super-Charge theme which sees the Super Wings characters physically transform into stronger, faster, amplified versions of themselves. Key characters Jett, Paul, Dizzy and Astra set off on new adventures, joined by new characters and story lines. The series adds 40 brand new 11 minute episodes including 2 x 20 minute specials to the extensive Super Wings content slate.

Alpha Group’s dual broadcasting partnerships will continue in the UK, with Cartoonito airing the new Super Wings Series in March and Tiny Pop launching on free to air later this year.

In addition to the new series, Alpha Group UK will be bolstering its extensive master toy range with the introduction of new products for autumn/winter 2020.

The popular Transform a Bots will offer a host of new designs along with a new impulse price point. The Transforming Vehicles range will be enhanced with new ‘super-charged’ themes from the show along with the introduction of new characters into the collection. Air Base HQ is the key play set for autumn/winter, which features heavily in the new series. The range will be supported through heavyweight TV and digital campaigns, PR and consumer promotions.

Antoine Erligmann of Alpha Group said: “We are thrilled to continue our partnerships with Cartoonito and Tiny Pop to launch Super Wings season four content in the UK. The Super Wings Series continues to perform strongly within the competitive pre-school programming space. Pre-schoolers are sure to love the new series with its exciting new theme, characters, storyline and corresponding toy ranges available throughout autumn/winter.”

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