SuperAwesome will also acquire Bin Weevils’ sales and ad operations teams.
The SuperAwesome platform now extends to Bin Weevils, Swapit, Box of Awesome as well as over 70 content partners across mobile, web and online video.
Dylan Collins, SuperAwesome CEO, stated: “This is a major milestone for both companies. We’ve been huge fans of Bin Weevils since we started the company and being able to work together means we can create safe, entertaining experiences for brands at a scale and with a level of integration never possible before. They’re a huge part of the digital kids’ landscape and as part of our network we can build even more imaginative campaigns for kids to interact safely with brands.”
Bin Weevils will focus its resources and investment in the development of its browser-based world and the production of a new title ‘Weevil World’ which will be released in the Autumn. Weevil World will be a cross-platform experience for kids with the initial launch in the App Store.
SuperAwesome now reaches over 30m kids each month and counts brands such as Lego, Disney, Warner Bros and Spin Master as customers. The company recently expanded into the US with the acquisition of MobiGirl.
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