Supermarkets see drop in website traffic

Published on: 25th November 2015

Britain’s biggest grocers have seen a sharp decrease in online visits over the last year.

tesco480Asda and Tesco have seen the most significant drops in traffic, according to research compiled for City A.M by data analytics firm SimilarWeb.

Traffic on Asda’s website fell from 30m to 22m, whilst visits to Tesco’s website dropped to 35m in November, from 49m the same time last year.

Morrisons, which has a smaller online presence, also saw visits fall to 3.5m from 4.4m last year.

Sainsbury’s was the only grocer to report a rise, to 8m from 7.5m last year.

Mobile phone usage accounts for 70% of visits to the Big Four’s websites.

SimilarWeb’s digital insight manager, Pascal Cohen, said: “Engagement is very important in whether the supermarket is successfully engaging its customers.” He also added that all four have a poor social media presence, accounting for only a small percentage of traffic to their sites.


BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge

Exclusive – You are invited: suppliers present virtual showrooms

Exclusive: Would calls for an Amazon boycott harm small businesses?

Booking now open for the Gibsons Virtual Trade Showcase

Asmodee’s Pokémon TCG Shining Fates expansion kicks off 25th anniversary

Experienced senior manager Yann Fresnel is available for European role

Friday Blog

Tale as old as time…it’s the Friday Blog!

Zapf details roll-out of plastic free packaging

VIP Pets Mini Fans from IMC Toys lead Kids Fashion Week