Supervisory board of Spielwarenmesse appoints new members

Published on: 13th May 2020

Christian Ulrich, Florian Hess and Jens Pflüger will take over from the current executive board team from 1st July 2021.

The management of Spielwarenmesse eG has revealed significant changes to the Executive Board which will take effect next year. Executives Ernst Kick (CEO) and Dr. Hans-Juergen Richter will be leaving on 30th June 2021 when their term comes to an end. The new Executive Board will be expanded to three members; Christian Ulrich, Florian Hess and Jens Pflüger, all experienced industry experts, who will take over the helm of the Nuremberg exhibition organiser and marketing services provider on 1st July 2021. The decision was made during the Supervisory Board meeting on 8th May 2020.

The future management team will be taking over a solid company which Ernst Kick and Dr. Hans-Juergen Richter have adapted to the changing market in recent years, shaping it in decisive ways. Assuming his role as CEO in 2002, Ernst Kick has strengthened the cooperative, whilst conceptually reinforcing the leading role of the Spielwarenmesse and driving internationalisation. As a member of the Executive Board, Dr. Hans-Juergen Richter has been responsible for legal questions and matters relating to members since 2005.

The three future members of the Executive Board have been recruited from the cooperative’s own ranks. Christian Ulrich, Florian Hess and Jens Pflüger have many years’ experience in the exhibition industry and, as members of the management, have all played an important role in shaping company strategy and building international exhibition projects. Christian Ulrich will assume the role of Executive Board spokesman and will be responsible for marketing, press relations & communication as well as new business areas. Florian Hess will oversee event organisation, sales and legal matters. Jens Pflüger will look after finance, IT, HR, digitalisation and member services.

Ernst Kick commented: “I’ll be delighted next year to place the responsibilities of the Executive Board in such trustworthy and capable hands. The exhibition industry is facing unprecedented challenges. Given that the team had already started working on alternative formats even before Covid-19, and we are happy to offer guidance during the transition period, I’m optimistic that the new team will be very successful in steering the fortunes of Spielwarenmesse eG long into the future.”


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