LICENSING NEWS

SuperZings joins forces with Lisle Licensing

Published on: 15th January 2018

Magic Box Toys International appoints Lisle Licensing as the UK & Eire licensing agent for its new collectible brand. 

Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a Hero vs Villain rivalry theme. There are more than 80 multi-coloured characters to collect, each with a matching rival which adds a new dimension to the collectible mechanic. All living together in Kaboom City, there are 36 regular characters available in two different colour-themes, plus six Silver and two Gold Rare and One Enigma Super Rare SuperZing.

Lisle Licensing’s Francesca Lisle comments: “From the second we were introduced to SuperZings, we knew there was an extremely new and exciting toy line perfect to be licensed. This has been a very interesting and innovating category in our industry and we are thrilled to be representing Magic Box Toys. With a large number of retailers already on board, 2018 is set to be an exciting year for SuperZings and we can’t wait to introduce this brand to licensees and retailers.”

Ben Harper of Magic Box Toys added: “The colourful, comic-book-style world – Kaboom City – that we’ve created with the SuperZings offers an array of great licensing opportunities, so we’re delighted to be partnering with Lisle to ensure every avenue is explored. They have excellent experience in this space and we’re excited about what the future holds.”

RECENT ARTICLES

Hasbro reports third quarter results

Tomy and Drumond Park invest in Sky partnership

Amazon UK launches Black Friday deals a month early

Stephens & George: printed catalogue like putting shop window into customers’ hands

Opportunity for UK companies to join HKTDC Autumn Sourcing Week online

Retailers call for “pandemic clauses” to cut rent payments

Inside Out Toys adds ReCycleMe brand to portfolio

Potential change of date for Nuremberg Toy Fair in 2022

Toytown opens new 5,500 square foot Uxbridge store

Get involved in the December issue of Toy World