The Mother’s Day Special of ITV’s Surprise Surprise recognised Paula Smith, the founder of baby charity Pop ‘n Grow.
ITV’s Surprise Surprise wanted to celebrate Paula’s inspirational charity and approached Carte Blanche to lend its support. As both businesses develop ‘tiny’, precious and baby-safe products, Carte Blanche saw the natural synergy between its Tiny Tatty Teddy brand and the Pop ‘n Grow charity, as brand manager Catherine Lawrence explained: “Our cute and classic Tiny Tatty Teddy range features super-soft baby-safe plush, which can be given to even the smallest of babies and so we couldn’t think of a better product to donate to Pop ‘n Grow. We were really pleased to see Paula’s fantastic reaction to the Tiny Tatty Teddy Pop ‘n Grows and are thrilled to be supporting such a brilliant charity in this way.”
Carte Blanche produced 1,000 Tiny Tatty Teddies wearing Pop ‘n Grows which can be used by the charity to send directly to the babies in hospitals or to sell to raise money for the charity.
Paula was honoured for her inspirational achievement helping families with premature and sick babies in special care baby units across the country. Paula’s charity, Pop ‘n Grow, supplies free, specially modified clothing to babies in intensive care. Paula’s idea for the design of the clothes stemmed from taking care of her own daughter, Amelia, while she was being cared for in intensive care in 2011. The clothes are designed to allow parents to bond with their child through touch. The physical act of dressing their baby in clothing that fit around the wires and tubes that keep their child safe, is a treasured moment. Thus allowing a little bit of ‘normal’ bonding in what is often a very terrifying and confusing time in parents’ lives.
Paula commented: “I was absolutely blown away to be called on stage and really touched to see Tiny Tatty Teddy wearing the most adorable Pop ‘n Grow outfit and can’t wait to start using these to help the charity.”
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