Lead partners announced include Redan, Jumbo Games, Amscan, and Blueprint Collections.
Sutikki, the kids and family division of Bento Box Entertainment, has announced its first tranche of UK-focused licensing partners for Moon and Me, the new pre-school series from Andrew Davenport (Teletubbies, In the Night Garden).
The group of new licensees features many product category leaders, and carries forward the standard set with the announcements of Hasbro and Scholastic as leading global partners for the brand earlier this year.
The announcement includes a standalone Moon and Me magazine from Redan, and branded Moon and Me features in its Fun to Learn titles, as well as a licence with Immediate Media which will see Moon and Me feature in its CBeebies-branded magazine titles.
Also announced today are deals with Danilo for calendars, diaries, greeting cards, giftwrap, gift bags and gift tags, and puzzles from Jumbo Games. Amscan will develop party goods, Blueprint Collections has been licensed to create stationery and arts & crafts products, and Paper Projects will create stickers and sticker-related merchandise.
Led out of the recently-opened Sutikki UK office, this first wave of licensees was brought on board by Territory Head for the UK and EMEA Stephen Gould, in conjunction with company co-founder Andrew Kerr.
Stephen commented: “I couldn’t be more pleased to announce this fine group of licensees for the Moon and Me brand. The response from the licensing trade to the brand has been truly remarkable, and I’m grateful for all of the enthusiasm and faith that this first wave of licensed partners has demonstrated already.”