LICENSING NEWS

Sutikki announces raft of multi-territory licensees for Moon and Me

Published on: 30th May 2019

Orange Tree Toys, Redan, Whitehouse Leisure and Amscan join global live entertainment partner Minor Entertainment.

Sutikki, co-producer of the landmark new pre-school series Moon and Me, alongside Andrew Davenport’s Foundling Bird, and 9 Story Brands, global distributor and licensing agent for the brand, have announced a number of key additions to an already best-in-class roster of global, multi-territory and local licensed partners.

Amscan (party goods, balloons, and dress-up, EMEA), Orange Tree Toys (wooden toys and puzzles UK & US), Redan (children’s magazines, various European territories) and Whitehouse Leisure (amusement park plush, EMEA) have all been added to the growing slate of licensed partners for Moon and Me, which now numbers more than 40 and includes Hasbro (global master toy) and Scholastic (global master publishing). Minor Entertainment has been signed as global live entertainment partner for the series on the strength of its success in the UK with another of Andrew Davenport’s hit pre-school brands, In The Night Garden.

Moon and Me (50 x 22’) made its global television premiere on BBC’s CBeebies in the UK in early February 2019 and has just debuted in the US on Universal Kids, part of NBCUniversal’s Entertainment & Lifestyle group, where it will air each weekday at 8am. In the UK, the series has been a top performer on CBeebies since its launch.

“The reception to Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, co-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees. Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

“It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience,” said Kristin Lecour, VP consumer products and distribution, 9 Story Media Group. “Licensees and broadcasters are lining up to join the Moon and Me family, and we’re delighted to be a part of this standout brand.”

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