LICENSING NEWS

Sybo Games and NFL PA secure licensing partnership for Subway Surfers

Published on: 10th September 2020

For three weeks, six NFL players will be unlockable and playable as Subway Surfers in an American football-themed game event.

Subway Surfers NFL

For the first time, NFL players will appear as playable characters in Subway Surfers through a new group licensing partnership between Sybo Games, the NFL Players Association (NFLPA) and OneTeam Partners.

The endless runner mobile game crossed 3b downloads worldwide in August and was the most downloaded mobile game in the US on the App store for both games and apps this past July. OneTeam, the NFLPA’s group licensing representative in the video game category, facilitated the deal.

For three weeks, beginning 10th September, Subway Surfers gamers can unlock and play as some of the world’s most famous runners. Six NFL players along with their names, numbers, images and likenesses will be unlockable and playable as Subway Surfers in an American football-themed game event. In addition, in-game hoverboards based on the six NFL player characters will be unlockable prizes.

The players are Tom Brady (quarterback, Tampa Bay Buccaneers), Lamar Jackson (quarterback, Baltimore Ravens), Patrick Mahomes (quarterback, Kansas City Chiefs), Odell Beckham Jr. (wide receiver, Cleveland Browns), Dak Prescott (quarterback, Dallas Cowboys) and Saquon Barkley (running back, New York Giants).

“The partnership with the NFLPA and OneTeam marks yet another amazing milestone for us,” said Naz Amarchi-Cuevas, Sybo Games’ chief commercial officer. “Coming just after we crossed 3b downloads, this collaboration is yet another first for Subway Surfers. The integration of the NFL stars, combined with our premium gaming experience and overall digital content will galvanize gaming and sports fans alike.”

Originally conceived as an animation property in 2009, creators Sylvester Rishøj Jensen and Bodie Jahn-Mulliner won first prize for best animation movie about a cool character that hangs out at an old subway station, avoiding a grumpy inspector and his dog. Their short film gave birth to Subway Surfers, the mobile game in 2012.

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