Epoch making toys has announced that Sylvanian Families has now attracted over 50,000 likes on its official Facebook page.

Having launched the page just nine months ago, Epoch is now inviting Facebook fans to vote for their favourite Sylvanian Family, and one voter will win all 30 families in the current range – a prize worth more than £500.

Sylvanian Families’ most recent competition, 12 Days of Christmas, received just under 20,000 entries. A product was given away each day and the competition resulted in a total reach across the social network site of half a million.

Sally Carnall, marketing manager at Epoch, said: “We’re so pleased that we’ve nurtured a loyal audience of second generation and brand new fans with our social media profiles. Social media is a key platform for toys in the modern marketplace, and we’ve gone from strength to strength with these new channels in engaging parents and nostalgic non-parents alike with the brand.”