Epoch Making Toys has announced a Hamleys Summer Tour for the brand.
Three of the main Sylvanian Families characters (Freya Chocolate, Ralph Walnut and Tiffany Golightly) will perform at the brand’s in-store stage show at specific times at the following Hamleys stores:
23rd July – Hamleys Regent Street
30th July – Hamleys Intu Lakeside
20th August – Hamleys Glasgow
22nd August – Hamleys Manchester
25th August – Hamleys Cardiff
Epoch Making Toys is supporting the roadshow with an on-site activities including a guessing game.
The events will help to drive footfall and raise awareness for the new Sylvanian Families shopping products such as the Boutique (released in July). Epoch Making Toys is supporting the activity with a PR, social media and marketing strategy in the run up to the event.
Yuki Otsuka, marketing manager at Epoch Making Toys, said: “We’re thrilled to pair up with Hamley’s, one of the most iconic toy stores in the world, for the second year in a row. Fans across the country will have the opportunity to engage with the brand through these live performance events and accompanying promotional activity.”