Replicating the Sylvanian Families houses, the display unit can be up to 3.5m in length and 1m in width. At one end, a TV screen plays product-themed animated content, with a lit up diorama beneath to allow children to see the products up close.
Ciaran Fitzpatrick, owner of Banba Toy Master in Dublin, said: “We’re very pleased with our Sylvanian Families gondola – it creates a dedicated, standalone display and just adds that extra something to the product range. It has attracted lots of positive comments from customers and we’re already seeing a slight uplift in sales. I expect this will pick up even more as we head into the busy Christmas period.”
To date, 11 gondolas have now been fitted in stores across the UK.