NEWS

Sylvanian Families in-store gondolas drive sales

Published on: 19th November 2014

Epoch making toys is supporting its retailers with a new specially-designed gondola to helpSylvanian-Families-Gondolas300 drive sales and brand awareness of Sylvanian Families.

Replicating the Sylvanian Families houses, the display unit can be up to 3.5m in length and 1m in width. At one end, a TV screen plays product-themed animated content, with a lit up diorama beneath to allow children to see the products up close.

Ciaran Fitzpatrick, owner of Banba Toy Master in Dublin, said: “We’re very pleased with our Sylvanian Families gondola – it creates a dedicated, standalone display and just adds that extra something to the product range. It has attracted lots of positive comments from customers and we’re already seeing a slight uplift in sales. I expect this will pick up even more as we head into the busy Christmas period.”

To date, 11 gondolas have now been fitted in stores across the UK.

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