Sylvanian Families section expands in Harrods

Published on: 28th September 2015

Epoch Making Toys has expanded and redesigned its floor space at London’s Harrods with a new nautical theme.

sylvanianfamilies480The Toy Kingdom on the third floor is now stocked with the full range of Sylvanian Families, where a new gondola unit forms one of the new seaside products, the Seaside Cruiser Houseboat. Equipped with a ship’s wheel up on deck and inbuilt shelving to showcase various products, a play table is included to encourage children to try before they buy.

Various animated videos play on a monitor at the back of the unit, whilst there is the opportunity to have a photo taken with Freya the Chocolate Rabbit at the front of the ship.

Director of home and toys at Harrods, Annalise Fard, said: “We are thrilled with the newly refurbished Sylvanian Families space in the Toy Kingdom at Harrods. The area has been completely transformed for our hugely exciting department re-launch in October, and we are so pleased to have Sylvanian Families on board. We are sure that our customers will feel the same excitement when they visit the store.”

The redesign follows a recent expansion of the Sylvanian Families brand in Hamleys, Regent Street.


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