In ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram.
To cater for this fast-growing audience, the competition encourages UK-based fans of all ages to upload eye-catching photos of their Sylvanian Families enjoying the Summer – using the hashtag #SylvanianSummer. There are over £1,400 of prizes to be won, including a £1,000 Forest Holiday in a log cabin or treehouse in the UK. The competition runs throughout July and August.
Sally Carnall, marketing manager at Epoch Making Toys, commented: “We’ve designed this Sylvanian Summer photo competition so it really connects with our social media fans, from parents whose children enjoy Sylvanians now, to ‘second generation’ fans who loved playing with them when they were young. A love of nature and the great outdoors is at the heart of Sylvanian Families, and with their cosy log cabin escapes and beautiful treehouse retreats, Forest Holidays is the perfect fit for the top prize for this Sylvanian Summer competition. I can’t wait to see the results.”