Tablez set to rebrand Toys R Us stores in India

Published on: 10th June 2021

The news from Tablez comes a day after Flipkart announced plans to sell Toys R Us and Babies R Us brands online in India after acquiring licensing rights.

In October 2017, Toys R Us entered the Indian market with Tablez India, which worked as its exclusive master franchisee to open stores in the country. Now the company is set to rebrand the Toys R Us stores it operates in India, after Flipkart announced it had finalised a deal to sell Toys R Us and Babies R Us brands online in the country.

Tablez is said to be in the process of rebranding existing stores, while converting them into a new kids and baby retail format and launching its own proprietary retail brand by the end of this year. The new brand name will be unveiled in the next couple of weeks.

The company stated: “The new brand will not only match the global standards, but will also be a one-stop destination for leading international toy brands. It will offer an array of incremental products, including baby essentials, stationery and apparel.”

Tablez currently runs 15 toy stores in malls located in Mumbai, Delhi, Bengaluru, Ghaziabad, Pune and Chennai. The company remains bullish about the outlook for India’s toy market: it plans to add another six toy stores by the end of Q1 2022 under the new format.

Adeeb Ahamed, managing director of Tablez India, told local media: “Having invested heavily in the Indian retail market, we are especially bullish about the prospects of India’s toy sector and will be furthering our investments in the sector, in line with our vision to innovate value and deliver world-class experiences to the Indian consumer.”

Tablez, which holds the India franchise rights for several international brands, currently operates a total of 55 brand stores in India across food and beverage, toys and apparel. It plans to expand the number to 250 over the next five years.


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