Two established Nordic games companies join forces as Finland’s Tactic Games takes on Swedish firm Bex Sport to complement outdoor games portfolio.
Founded in 1967, Tactic Games has its own factory in Finland which produces a broad range of game products. The company is proud to have responsibility, and ethical and environmental thinking at the core of its production process. Tactic has a solid presence in the UK, Netherlands, France and across Europe, with its number one outdoor game, Original Mölkky, selling at a rate of over 200 000 items annually across the world.
Bex Sport AB is behind many well-known brands. For over 33 years, it has designed, developed and marketed both outdoor and indoor games for all ages that are sold worldwide. Based in Höganäs, Sweden, the company was founded in 1985, and specialises in high quality outdoor games.
Speaking of the acquisition, Fredric Johansson, Tactic Games’ country manager for Sweden and Denmark, said: “Bex Sport is solid company and a Swedish market leader in outdoor games. The company’s products, such as their own Original Kubb game, complement Tactic’s outdoor game portfolio. Two such strong outdoor game brands make for a great combination.”
“The Bex Sport team will remain as it is, and business will be conducted from Höganäs,” added Pierre Bladh, Bex Sports’ purchase manager. “Tactic Games is a 50-year-old Scandinavian family business with strong roots, stability and large-scale benefits.”
Last year, Tactic Games strengthened its position in Norway through the acquisition of Chrom As, one of the country’s largest and strongest wholesalers of games and toys. Together with Bex Sport and Chrom, Tactic Games now forms a formidable Nordic operator with a network that reaches across Europe and beyond.
For more information on Tactic’s ranges, see the company website.
To arrange a virtual presentation for Tactic’s existing and new 2021 products, buyers are invited to contact UK sales manager, Phil O’nion, at firstname.lastname@example.org or on 07970 779842.