With a significant increase in licensed ranges this year, the PR plan will include its complete retail range of licensed games.
Movie and TV tie-ins feature strongly in this year’s calendar. A new range of SpongeBob SquarePants games will hit the shelves to tie in with the movie release and new series. The Teenage Mutant Ninja Turtles toys games will continue to be promoted and other key licensed game launches include Ty Beanie Boos, Minions, Thunderbirds 50th Anniversary Classic and Skylanders.
Jeremy Pateman, country manager, Tactic Games, commented: “Tactic Games UK is delighted to be working with Fizz subsequent to a successful trial during 2014. Fizz Communications has played an integral role in establishing brand awareness in the UK and will provide continued support to the continued momentum and rapid growth of the Tactic UK operation.”
Simon Valins, managing director, Fizz Communications, added: “We are delighted to continue this growing relationship with one of the leading global brands in the board game sector. Having worked for several years on big kids brands like Disney, Marvel, Star Wars and TMNT, it’s a natural fit between both companies.”
For more information on Tactic Games, click here.