Tactic Games appoints Inside Out Toys as UK distributor for independent channel

Published on: 23rd July 2020

Effective from 1st August, Inside Out Toys will focus on promoting a selection of Tactic’s card, trivia and party games, and some outdoor and travel games to independent retailers.

Tactic Games

Tactic Games UK has partnered with Inside Out Toys in a distribution deal to grow the Tactic brand in the UK and strengthen relationships with independent toy, gift and garden centre customers.

Effective as of 1st August, Inside Out Toys will focus on promoting a selection of Tactic’s beautifully made in Finland card, trivia and party games, as well as some of their popular outdoor and travel games. The offering will feature classics such as Flags of the World and Wonders of the World, plus new releases catering for players of all ages, including Beach Bounce, I Love Britain and Crazy Laws. With 2020 marking the 30th anniversary of Tactic’s Alias word play game, a number of Alias games will also be part of Inside Out’s catalogue for the autumn/winter season.

This new strategic and close-working partnership with Inside Out will allow the Tactic UK sales team to concentrate on national accounts and support the autumn launches of new family games, including Jolly Polly, 15 Minutes to Self-Destruct and Hack My Password.

Phil O’nion, UK sales manager at Tactic Games, commented: “The Tactic business in the UK has been going through a period of transition over the last 18 months and maximising opportunities and increasing coverage within the independent sector has been our main priority. Our conversations with Inside Out have left us in no doubt that the company is well positioned to help open new doors and introduce Tactic to more toy and gift retailers and garden centres. Our senior management team in Finland has been impressed with Julian and Nikki’s enthusiasm, professionalism and vision, and we are looking forward to working with them, their sales agents and their customers to ensure that Tactic’s reputation in the UK continues to go from strength to strength.”

Julian Garner, Inside Out Toys’ managing director, added, “Tactic’s social and environmental responsibility matches closely to our own and we are excited to work with the teams in the UK and Finland to further develop the brand here in the UK.”

Independent retailers that are interested in Inside Out’s autumn/winter Tactic Games catalogue and would like to book an appointment with an agent should contact the Inside Out office on 01908 969969 or email


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