More of that sort of thing…it’s the Friday Blog!

One encouraging sign that a semblance of normality is returning to business life here in the UK is the abundance of stories about new appointments and promotions which we’ve reported on this week. Both Interplay and Gibsons have boosted their teams with multiple new recruits, while there have been some notable senior appointments across a range of organisations. More of that sort of thing, please.

Following the departure of Ian Edmunds from Toymaster, it was announced earlier this week that long-term team members Yogi Parmar and Colin Farrow have been appointed as interim joint managing directors, while Paul Reader has been promoted to marketing director. I liked Paul’s email to suppliers this week – an uplifting rallying cry thanking the suppliers for their support and encouraging them to work even closer with Toymaster going forward. I’ve said it before, but the toy industry is better off for having a thriving independent base. The indies are passionate about what they do and are laser-focused on toys; they don’t suddenly ‘pivot’ and devote their space to toilet roll and hand sanitizer. They live and breathe toys 24/7, 365 days a year. However well they have performed so far this year, specialist bricks and mortar retailers need support – not necessarily preferential treatment (although that would be nice on occasion), but at least as close to a level playing field as possible. The days of only offering the indies product when the majors have shut their warehouse doors, leaving stock suddenly available, are hopefully long gone. For example, it’s great to see Toymaster being given an exclusive by Mattel for Masters of the Universe – I am sure that more of that sort of thing would be very much appreciated.

Elsewhere, a couple of toy and licensing industry stalwarts have popped up in new roles this week: Graham Saltmarsh has been appointed to run the UK arm of Licensing International, the licensing industry association. The flood of well-wishers and positive comments on my LinkedIn post about Graham’s appointment is testament to how well-regarded Graham is within the community, and I am sure he will bring his own unique, refreshing perspective to his role. We also announced that Chris Isitt has been appointed as a licence consultant to Smiffys: a few people were taken by surprise by the move, given the often ‘lively’ competition between Smiffys and Rubies in the past. Nevertheless, Chris is steeped in the dress-up and party market, with considerable experience and extensive contacts, so I was not in the least surprised to see that another major player in this sector was keen to harness his attributes. And keep an eye out for further news from Rubies in the coming days, as the deadline for offers for the business has now passed, following the company’s filing for Chapter 11 in the US. Watch this space…

A couple of other moves to report; Andy Clempson has returned to Mattel to work in its Asia Pacific operation. Andy will continue to be based in Hong Kong, where he has lived for the past few years. Becky Sherwood has joined Lisle Licensing, while Evolution PR has appointed a new team member, Georgina Dobie, who some of you may be familiar with through her stint at one of the other toy magazines. We wish everyone all the best in their new roles. If you are looking for a new challenge or a change of scene, perhaps this ‘Italian Job’ – commercial manager for the Italian market – might be worth exploring. I know of a few recent other high-profile appointments which I hope to be able to announce soon. Taken as a whole, it’s clear that the jobs ‘merry-go-round’ has whirred back into life, which I hope augurs well for the overall health of the market.

That said, there are a few warning signs to be aware of: there are rumblings about further national lockdowns here in the UK – something I am sure the government will be keen to avoid if at all possible – while Israel has implemented a month-long lockdown of its own. Meanwhile, this week’s John Lewis results were accompanied by a rather revealing statement: “Before the crisis we believed that shops contributed around £6 of every £10 spent online. We now think that figure is, on average, around £3.” The belief that stores helped drive online sales has been a factor in retail development in recent years, including the level of store openings and retail footprint. If there is a perception amongst retailers that this is no longer the case, it may well have implications for future retail planning. I’ve also heard rumours that certain major accounts may be looking to rationalise their supplier base and SKU count even further next year. Of course, we’re at the stage where nothing is cast in stone, but the ‘buy narrow, buy deep’ philosophy has been adopted by several major accounts this year, so a continuation – or even extension – of this strategy wouldn’t necessarily come as a massive shock.

We’ve also seen several more trade shows cancelled in the past couple of weeks, including Mipcom in Cannes and Mega Show in Hong Kong, both of which were due to take place this autumn. This is leading once again to intense industry speculation about what may happen to the trade fairs in January and February. The deadline for decisions by the respective show organisers must be looming – we’ll bring you concrete information as soon as it is available. Amongst my contacts, there is a growing sense that some events may benefit from postponement – in particular, several people have suggested that the Hong Kong trip might potentially slip back a couple of months, from January to March. I think that the majority remain keen for at least some shows or sourcing trips to take place, but equally, most people are also realists and pragmatists. We all have tremendous affection for these events, we don’t want anything to diminish that. It must be so difficult for organisers to find a way to put on a show which adheres to all the appropriate government guidelines and prevailing safety regulations, yet which doesn’t compromise the very essence of what makes shows special.

To use popular modern vernacular, shows are one of my ‘happy places’ – I couldn’t disagree more with the handful of people on my LinkedIn feed who seem keen for them to be replaced by virtual events (perish the thought). Personally, I can’t wait for them to return – but if I do have to wait a little bit longer this time round, so be it. They’ll be back when the time is right.


Let’s play Twister, let’s play Risk…. it’s the Friday Blog!

Games are back in the news this week, and not just because they’re still selling incredibly well. No, this time it’s because the government has turned to heritage gaming for inspiration on how to defeat coronavirus. Rather than complex strategising and scenario planning long into the night, it appears that our illustrious unelected leader, super spore caster Dom, and his mate Boris Johnson have been holding their own Hasbro Games Night at Number 10 instead. That would certainly explain the photo on the front of last week’s Sunday Mail – Johnson wasn’t doing press-ups, he was playing Twister (beer belly: red, green, yellow and blue). Their game-playing shenanigans have also given rise to the UK’s new virus response strategy – now officially referred to in Parliament by its no-longer secret code name, Whack-a-Mole. If Hasbro isn’t working on a special limited edition ‘2020 coronavirus edition’ of the original game as we speak, I would be truly amazed. Rumour has it the pair also played obscure board game ‘Escape from New York’, but adapted it for the modern era by renaming it ‘Escape from Leicester.’ Maybe other government policies will be based on D&B’s Games Night in future – instead of pay rises, maybe all NHS staff could be given a game of Operation instead? And let’s just hope that no one gives them a copy of Risk or who knows where we’ll end up?

Back in the real world, the virus continue to play havoc with our old routines – both Autumn Fair and Comic Con have officially been cancelled this week, as organisers grapple with the realities of putting on trade and consumer shows in the current climate. I’m sure it is technically feasible with an awful lot of planning and a raft of safety measures, but as one sanguine show organiser said to me recently: “Just because you can do something, doesn’t mean you should.” Indeed.

Some may even feel that sentiment could apply to the re-opening of pubs, bars, restaurants and other businesses this weekend, especially after recent developments in the USA. But looking at the move more optimistically, it will hopefully bring even more people back out into towns and cities, giving an additional boost to retailers. From what I am hearing, re-opening has generally gone pretty well – value sales shot up in the first week, and while that trend hasn’t been sustained in week two, some indies have told me that they’ve seen footfall pick up a bit this week, so maybe consumers have been favouring local High Streets over bigger destinations? In the first week, I understand that all supercategories were in growth for the first time since lockdown, even collectibles – anecdotally, it seems that kids are keen to spend the pocket money they’ve been saving up for the past 100 days.

However, despite the fact that the toy market continues to perform solidly, it is also inescapable that the wider retail channel and other parts of the UK economy are in for a pretty rough ride. The past couple of weeks has seen host of redundancies and store closures being announced: last week, we reported that Very Group would be losing over 100 people from its head office team, while this week saw John Lewis chairman Sharon Lewis warn of the impending closure of an unspecified number of stores, together with one London office. Details of which stores are for the chop will be revealed in July, at which point we’ll get an idea of how many job losses will follow. We already know the answer to that question at Harrods, where 700 roles – 1 in 7 of the workforce – will be disappearing. Overall, over 12,000 jobs in the retail and aviation industries were lost in just two days this week – incredibly sad and if this trend continues after the furlough scheme ends, it will surely curtail the speed and strength of economic recovery.

Thankfully, not all UK retailers are in the doldrums – far from it in fact. B&M saw its revenue rise by over 33% in its first quarter, while sales at Argos rose by over 10% over the same period, aided by a 78% rise in home deliveries, with toys cited as one of the key category drivers. Given how well toy sales have fared in general, we can but hope that this will restrict the number of job losses in our own market. However, there is a hard truth here: the government’s furlough scheme was incredibly generous and has undoubtedly saved many companies from going under in the short term. But it didn’t differentiate between businesses which have a long-term future and those which, frankly, don’t. I understand why means testing the furlough scheme would have been physically impossible given the time frame, but it did mean that millions of pounds were spent propping up zombie businesses, merely delaying the inevitable (we can see that in our own little corner of the media world…). Ultimately, the fallout from the pandemic is likely to result in the mother of all zombie business clear-outs – but I genuinely believe that we don’t actually have that many of those left in the toy market anymore, so we may yet escape relatively unscathed compared to many other sectors. Let us hope that proves to be the case.

One person whose current role has come to an end is Groupon trading director David Ripley, who left the business earlier this week. David will be in the market for a new challenge from 1st October and has told me that he would love for that to be in toys. However, in the meantime, he is keen to use his garden leave productively to support toy-related charities or not for profit toy organisations over the next three months, giving something back to the industry he has been a part of for so long. He can be reached at or on 07738 999210 if you have a project or idea you’d like him to consider.

Before I go, if you’re looking for some uplifting reading for the weekend, may I recommend the special July ‘ 2020 reboot’ issue of Toy World? The physical copy is now arriving through letterboxes, but you can read the digital edition here. On so many levels, this strange and unpredictable year starts now, and this edition fires the starting gun on the all-important second half of the year, celebrating the fresh start that awaits the toy community. Enjoy!

For now, we’re all starting to get our heads around what post-lockdown life looks like in the short term. One picture which has been doing the rounds on social media this week caught my eye: is this what next year’s Toy Fairs might look like? If so, I for one can’t wait…

Friday blog bears