Kayes of Cardiff appointed exclusive distribution partner by Orchard Toys

Orchard Toys says the appointment of Kayes of Cardiff will benefit small indies with a lower minimum order quantity.

Orchard Toys appoints Kayes of Cardiff as exclusive distribution partner

Simon Newbury

Orchard Toys has appointed Kayes of Cardiff as its exclusive distribution partner to the independent toy sector covering England, Wales and Scotland.

Under the terms of the partnership, Kayes will carry the entire Orchard Toys product portfolio. Independent retailers will still be able to order split-pack quantities of Orchard Toys games and jigsaws, and benefit from the same pricing they currently receive. Additionally, the appointment will benefit many small independents with a lower minimum order quantity. Customers who will be moving across to Kayes have been notified.

Simon Newbery, managing director at Orchard Toys, said: “By supplying through Kayes, we ensure we can protect our price points with the independent sector and not pass on price increases. The past two years have presented a number of challenges for the industry, but have also provided us with the opportunity to review our business and operational practices. We’re excited to be entering this new partnership with Kayes, as it seamlessly takes on this part of our operation.”

For independent sales enquiries please contact: orders@kayes.co.uk.

Hunter Price signs Play-Doh Blocks distribution deal

The deal covers the distribution of Bildo’s Play-Doh Blocks range, which spans starter sets, activity packs and tables, and storage solutions. 

Hunter Price continues to build on its strategic partnership with toy manufacturer Bildo by adding Play-Doh Blocks to its distribution deal, in conjunction with Hasbro. The building blocks are a new concept to the market, offering added play value by combining building and extrusion tools with the world-renowned Play-Doh compound.

The debut collection encourages creative play across a range of price points and includes many engaging activity sets and varied pack sizes. The Play-Doh Blocks range comprises starter sets, activity packs, characters and vehicles including fire engines and police cars, farm and school sets, as well as larger format activity tables and storage solutions, offering the consumer a wide selection to choose from.

Richard Belford, sales director at Hunter Price, explained: “Play-Doh is an instantly recognisable brand we’ve all grown up with, so it’s an exciting concept to bring Play-Doh Blocks to the UK. Combining iconic and creative dough play with building blocks and tools provides a real added value proposition and so many opportunities for creativity to flow. We’re helping to bring more meaningful products and play solutions to market – which is what consumers are demanding.”

Hunter Price says retailers have received the new Play-Doh Blocks concept ‘extremely positively’. The launch collection will be available in stores from September this year.

For further information on Hunter Price’s Play-Doh Blocks, contact sales@hunterprice.co.uk.