Mattel has also announced a new Matchbox Recycling Truck made with recycled plastic, while the CarbonNeutral Tesla Roadster is now available for pre-sale.
Mattel has announced an expansion of its sustainable product offering with the debut of new products from its popular Mega and Matchbox brands. The expanded offering is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030.
Mega Bloks Green Town is the first-ever toy line available at mass retail to be certified CarbonNeutral. Just in time for Earth Month, the four new Mega Bloks Green Town building sets support a greener way to play for kids ages one and up. Each play set, including the Build & Learn Eco House and the Grow & Protect Farm, is made from a minimum of 56% plant-based materials and 26% International Sustainability & Carbon Certification (ISCC) certified bio-circular plastics (mass balance approach).
Each product is certified CarbonNeutral by Natural Capital Partners, the leading experts on carbon neutrality and climate finance. To achieve the CarbonNeutral product certification, Mega purchased carbon offsets (less than 500 metric tons of carbon dioxide equivalents) from the Darkwood Forests Conservation project in Canada. The packaging is created with 100% Forest Stewardship Council (FSC)-certified paper or paperboard, while soy-based inks and water-based varnishes to enhance recyclability.
Each set is designed to help teach green behaviours through play, such as waste sorting, using electric transport, protecting bees and choosing renewable energy sources.
In 2021, Matchbox announced Driving Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030, in line with Mattel’s corporate goal. Illustrating these principles, Mattel is releasing its highly anticipated Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. It is now available as a pre-sale item on Mattel Creations.
Other new products include new electric vehicle (EV) die cast multi-packs featuring an expanded assortment of EVs from brands like BMW, Nissan, Honda and more, a new Recycling Truck made from 80% ISCC-certified bio-circular plastic, Action Drivers play sets made using at least 40% ISCC-certified bio-circular plastic, and toys designed for easier recyclability. For example, easy-to-remove and recycle e-waste electronics are now featured in all Action Drivers play sets as well as the new Recycling Truck.
Video content has also been created to help parents and kids understand the benefits of electric vehicles over conventional ones.
“At Mattel, we’re focused on developing innovative product and packaging lines that are better for our planet by integrating more sustainable materials and the principles of product stewardship and circular design,” said Pamela Gill-Alabaster, head of Global Sustainability at Mattel. “These new products from Mega and Matchbox demonstrate our commitment to our 2030 goal to achieve 100% recycled, recyclable or bio-based plastic materials in all our products and packaging, and to creating a more sustainable future for the next generation.”
Mattel is incorporating certified renewable polymers from SABIC’s Trucircle programme across its product offerings, starting with Mega Bloks Green Town and select Matchbox products. Mattel is the first toy company to work with SABIC, a global leader in the chemicals industry, using a mass balance approach designed to turn second-generation renewable feedstock into high-quality new plastic products.
Mega and Matchbox are also part of Mattel PlayBack, a toy takeback programme launched in US, Canada, France, Germany and the UK in 2021 to recover and reuse valuable materials from pre-loved Mattel toys.