Tag Archives: trade

Spielwarenmesse postponed to summer 2021 (update)

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Rising Covid-19 infection rates and increasing travel restrictions have lead to the decision. 

Spielwarenmesse 2021, which was due to take place from 27th-31st January 2021, has been postponed until summer amidst the ongoing coronavirus disruption.

In an email sent to exhibitors, which Toy World has seen, Spielwarenmesse said: " Our plan was to send out the stand confirmation for Spielwarenmesse in mid-October.

Today, we regret to inform you that Spielwarenmesse 2021 will not take place in January. Instead, the fair will be held in summer 2021. The increasing number of infections and further travel restrictions have led to this decision. The significantly changed framework and the concern for the health of all involved parties mean that it will be difficult to hold Spielwarenmesse at the end of January with the quality you are used to. Developments in recent weeks have led to major concerns among exhibitors and visitors about taking part in an international fair - this uncertainty was also clear in discussions with the Spielwarenmesse team.

If you have already made payments for Spielwarenmesse 2021 to us, we will of course refund them or transfer them to the next event. You do not have to take any action in this regard. We will contact you in the coming weeks.

In addition, we will inform you about the date and registration for the planned summer event 2021 and about an accompanying digital offer in due course."

In a subsequent release, Ernst Kick, CEO of Spielwarenmesse eG, stated: “We very much regret the decision to postpone the Spielwarenmesse 2021. Preparations for the 72nd event in January were already well under way. Based on the guidelines of the Bavarian State Government, the Health & Hygiene Concept, drawn up in collaboration with the local health authorities and venue operator NürnbergMesse, was well received by all participants. I’d like to thank everyone who joined us on this path, and I feel sure that the improvements we have made will benefit all future events and appearances.”

Spielwarenmesse eG is currently in talks with NürnbergMesse to find a suitable date for the Spielwarenmesse 2021. In the meantime, the website at www.spielwarenmesse.de will continue to provide exhibitors, retailers and buyers, as well as media representatives with a large offering and a plethora of information about the toy industry. The digital platform is continually being expanded as an extra service and a complement to the physical exhibition experience.

The July issue of Toy World is out now

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The special July ‘2020 reboot’ issue of Toy World is available to read online now. 

July Toy World front coverThe July issue of Toy World magazine has a strong ‘reboot’ theme, timed to coincide with major lockdown easing and the reopening of non-essential retailers following a long, challenging three months of temporary closures and strict stay-at-home orders. Reflecting the optimism and positivity of the toy industry, the July issue features upbeat, forward-thinking views and opinion from contributors including Toy Barnhaus, Gen Media’s Jonathan Chambers, the NPD Group, Etopia’s Asha Bhalsod, Consumer Fluent’s Ruth Clement, Threepipe’s Jim Hawker and Toy World’s Rachael Simpson-Jones. In addition, we spoke to Toymaster’s Ian Edmunds about how the group is supporting its indies as they re-open their doors to customers, and caught up with a number of them in person to find out how they plan to keep consumers both safe and happy during the shopping experience.

Our substantial 2020 Reboot Feature highlights the product lines suppliers will be focusing on in the second half of the year, while our Touching Base section asked how toy companies are planning to re-energise their plans in the run-up to Christmas.

Other features include an in-depth look at Construction Toys, a category which is continuing to ride the lockdown sales wave, plus an overview of what’s new in Imaginative Play and Stationery. Lego’s Marius Lang offers readers a look at Lego’s plans for Q3 and 4, and Diaframma’s Alice Morrison provides insight into changing consumer marketing trends, and how the marketing agency can highlight brands this autumn.

To read this special 116-page issue, click here.